If you are panning to start your business then you will have make a business strategy and for this you should follow the bellow suggestions :

First of all you should make attractive website and add below points :

• About us
• Get offers
• Order online or offline
• See customer reviews
• Track order
• Chat with your team

You will have to active on Social Media and see customer comments & reviews.

• Identify your local visibility.

Identify your USPs (Unique Selling Point) like :

• Pricing
• Menu & Dishes
• Package & Presentation
• Demographics information
• Customers behavior & interest 

Identity the customers journey & Actions :

• Awareness – See your offer on social media
• Interest – Evaluate your Menu options on website.
• Decision – Check your review on google.
• Action – Order from your website

What is Digital Marketing?

Digital marketing is a process with the help of which we can make direct contact with the customers who view our products or services. Through digital marketing, we can see messages, comments, likes or dislikes, reviews and social media posts from all those clients who show confidence in your products or services. That is why digital marketing is also known as online marketing that’s why we provide many types of services so that you could increase your business digitally.

Why we need Digital Marketing ?

There are many reasons that tells us that why we need digital marketing. Those reasons are explained in details below:

Affordability: If we compare digital marketing with traditional marketing methods, we find that digital marketing is less expensive than traditional marketing. Everything we do has a different price, but it costs very little to promote it through digital marketing.

Mobile Access: We all know that almost 80% of American adults have a smartphone and they use a smartphone to watch any news, social networks and many other activities. This helps us a lot to reach them for digital marketing. Those people use different apps in their smart phones, yet we can contact with our audience through email, text marketing, remarketing ads and social media.

Flexibility: Nowadays there are many forms and uses of good quality digital marketing, which we use to include content marketing, advertising, banner ads, email marketing, and social media posts. This is how we learn to creatively bring ourselves to the digital market in a digital way. If we make strategies for promotion in the future, then we make a chain of possibilities for that. With digital marketing like this, we also have the flexibility to test and block our underperforming campaigns in real time.

Expansion: We all know that nowadays almost 80% of consumers prefer to shop online. For this, digital marketing helps us a lot for this and allows us to appeal so that we can easily expand our company. Through Google Shopping ads and brand awareness campaigns, we can easily expand our brand identity and increase the sales rate.

Multimedia:  We see that today’s customers prefer to engage more with marketing material which can be a wide variety of content including photos, video clips and audios. It is much easier to incorporate all these content types into digital marketing than any other type of promotion – and it is also very important.

Interactivity:  Digital marketing gives us the authority to communicate directly with customers who view our content, especially those who comment, message, review and post on social media. And all those customers can see how much we care about their words and ideas, so that they feel respected and part of the community we’re building. It also allows us to collect invaluable information on the reactions and preferences of our customers.

Tracking: Digital marketing also gives us the authority that along with communicating with the customers, we can also keep an eye on their activities. We can also check which ads and types of content they have seen shortly before making a purchase. It also lets us know which marketing methods are most effective, so that we can refine and optimize our strategy.

Authority:  If we want to comment about any product or service, then through digital marketing we can easily comment on the issues and disputes related to any product or service. In this way, we can establish ourselves as an authority to respond to customer comments, so that customers can easily trust us and come back for more information about our products or services and can finally buy. In this way digital marketing allows us to emerge as the industry expert and create more confidence in our business.

Influencer Engagement:  We see that many influential personalities who belong to modern culture are promoting themselves online or through social media. In such a situation, through digital marketing, we can connect with those influential people and get permission to gain their respect. And if we use our digital marketing in the right way, we can motivate them to support us so that their followers can become customers and spread brand awareness.

Print Enhancement:  

Through digital marketing, we can expand our print marketing efforts in a big way. By writing content online we can interpret what we claim in our print ads, we can maximize the effectiveness of all of our promotions and, by integrating our campaigns, go into greater detail.

What is do you mean by SEO and Importance of SEO for business ?

The full form of SEO is Search Engine Optimization. SEO is an exercise to get targeted traffic which is done for organic ranking on any website. In SEO, we create high quality content, optimize the surrounding content using specific keywords and in this we also create back links. That’s why we can say best of my experience SEO important for business.

In other words we can also say that:

The main objective of SEO is to find the results of the organic (without paid) section of results and improve the ranking of the site that’s SEO important for business.

Types of SEO:-

Basically there are three types of SEO.

1. Technical SEO
2. On-Page SEO
3. Off-Page SEO

• Technical SEO: Technical SEO is a technique with the help of which we can improve the technical aspect of our website and bring our website to the top of the ranking. SEO is important for business.

• On-Page SEO: On-page SEO can be called on-site SEO. On-page SEO is the process by which we can improve the ranking of a website search engine and refers to the practice of optimizing webpages to earn organic traffic. In On-Page SEO, we optimize Headline, HTML Tags (Headline, Sub headline and Title) and Images as well as we publish high-quality content in it. That’s why all digital marketer told that SEO is important for business.

• Off-Page SEO: Off-page SEO is a process in which we create back-links to another website or blog with the help of the techniques of off-page SEO after a blog or website is posted and this process is called off-page SEO.  Off-page SEO is very important to rank any website or blog in search engines and with its help we can increase the domain authority of our website or blog a lot. In Off-page SEO is important for business.

Importance/Power of SEO for business:

There are some important point which will tell you that why SEO is important for your business.

1. Organic search is the primary source of website traffic

Organic search is a major part of most businesses’ website performance and an important component of the buyer funnel. And these are being provided to the users to complete the engagement.

As we all know that Google owns a large part of the search market if compared with Yahoo, Bing, Yandex and DuckDuckGo.

Google is the most used website in the world (especially in the United States) as well as the most popular email provider globally, with almost 1 billion.

YouTube is the second largest search engine in the world and is accessed by at least 2 billion people every month.

• SEO builds Credibility and Trust

Establishing a strong foundation for a clean, effective user-attractive website with its own experience is the hallmark of a good SEO so that there is no difficulty in finding the trust and credibility of any brand, its digital attributes.

In addition to the above mentioned factors, authority also accrues over time as a result of factors such as:

• Links
• Good user behavior.
• Signals of machine learning
• Optimization of on-page elements and content

Most other digital adaptations for any brand can be overkill if you establish that authority.

• SEO is the Best Way to Understand the Voice of the Consumer

SEO tells us what clients want, from understanding the market to understanding consumer intent in details.

SEO data and its formats tell about our intentions and user behavior.

It can do this in several ways:

• Search query Data search query.
• Analysis of SERP
• AI insights & Analytics data

• Better User Experience A good SEO is

User testimony has become the first priority of all clients nowadays. Everyone wants that my website should have a good ranking and more and more people visit. Optimal user experience is the best way to get there and few know about that.

A good user explains his experience and Google has understood this very well. That’s why nowadays a positive user experience has become an essential part of the success of a good website.

• Importance of Local SEO to Increased Engagement, Traffic & Conversions

We all know that nowadays the population of mobile users has increased a lot and due to the increase in mobile users, local place and small, middle class business have become a very good part of success.

The purpose of local SEO is to prepare your business for a specific environment, so that people do not have any trouble finding you and they do not have to think too much about transacting.

To promote any brand, we focus on specific villages, cities, regions and states.

• SEO Impacts the Cycle of buying

Research SEO has become an important part in the present time, and the value of research in real time has increased a lot.

We use SEO strategy because it is very useful in sending good service, good products and message for our services. And doing so can be game changer proof.

If this turns out to be true, it will definitely affect the buying cycle in a positive way.

• SEO is Very Cost-Effective & Relatively Cheap

We all do great work in this, so it is obvious that some money is also spent in it.

SEO is a bit cheap if we make big plans for something. And be the most likely to pay for the benefit of your brand.

We can say that this is not the cost of marketing but it is a real business investment.